Claudia Schiffer joins Healf as investor and women’s health ambassador

THE WHAT? UK wellbeing platform Healf has launched a new brand campaign alongside a series of high-profile leadership and ambassador appointments.

THE DETAILS The campaign features supermodel Claudia Schiffer, who has joined Healf as both an investor and Ambassador for Women’s Health & Longevity. Music producer Calvin Harris has been appointed Chief Wellbeing Officer, while Olympic fencer Miles Chamley-Watson joins as a brand ambassador. The initiative supports Healf’s positioning around personalised wellbeing rather than prescriptive health routines.

THE WHY? The move reflects Healf’s strategy to build cultural relevance and differentiation as competition intensifies across the wellness and longevity space. With revenues exceeding £100 million annually, the company is using high-profile partnerships to support growth, personalisation and broader consumer engagement..